Thursday, September 10, 2009
$100 a day Adsense Plan
Tuesday, September 8, 2009
Double your adsense earnings showing fewer ads
Double your adsense earnings showing fewer ads
YES it is actually possible to dramatically increase your revenue from Adsense simply by reducing the number of ad units you show in every page. In fact, most AdSense publishers think (and the AdSense team also tells them) that showing more ads will increase their adsense monthly income. This is unfortunately hardly ever true!
Before you read on, we strongly recommend that you carefully read our article about the adsense pricing model since the strategy we will be discussing is mainly based on taking advantage of the adsense pricing model.
As you probably know, there are three main ways to increase adsense income on a website:
• more traffic
• higher CTR
• higher CPC
The strategy we are to reveal aims at getting a consistently higher CPC.
Double adsense earnings showing fewer ads: A case study
Let's consider the following case: you run a website with some traffic and three ad units (Top banner, Right Hand Skyscraper and a half banner at the bottom) and you make $ 130 a month.
Let's see how you could double your income by showing fewer ad units. Here are some details about your website:
• Traffic: 9.000 visits and 25.000 pages viewed in average every month.
• AdSense Stats:
Ad unit | CTR | CPC ($) | Revenue ($) |
Top banner | 1,00% | 0.23 | 57,5 |
Skyscraper | 1,20% | 0.11 | 33 |
Half banner | 4,00% | 0.04 | 40 |
Unless you have understood the adsense pricing model, you may be wondering why CPC is so different from one ad unit to another. Anyway, this is normal since the ad that gets the higher paying ads is the one that first appears on the HTML code (the Top banner) and is followed by the second one (Skyscraper) then comes the third (Half banner).
Let's now cut down the number of our ad units keeping only the Bottom Half banner. This means the half banner shows first on the HTML and so gets the two best paying ads. Since it is the first ad unit, it should have the same CPC the top banner used to have. Moreover, a banner shows 4 ads where a half banner shows only 2. This will result in a considerably higher average CPC for the half banner (due to more competition). CTR will at least stay at 4% since we kept the same placement, same colours. but could also increase to something like 5% because your advertising will be less intrusive.
Let's now see how much money you will be making with no change in your traffic stats:
Scenario | CTR | CPC | Revenue |
1 | 4,00% | 0.23 | 230 |
2 | 4,00% | 0.30 | 300 |
3 | 4,50% | 0.23 | 259 |
4 | 4,50% | 0.30 | 338 |
As you can read on the chart you could easily make $ 230 in the most pessimistic scenario while an optimistic scenario could yield more than $ 300!!! with no change to your traffic and a better reader experience.
Can I use it on my website?
Yes most adsense publishers can use it. However, there are some preliminary conditions to getting the most out of it:
• If you are in a low paying market (like arcad and games related websites) where CPC is around 5 cents no matter how high your ad is in the HTML code, don't use this strategy as it won't do much for you. On the opposite, if you are in a high paying niche this strategy could work great for you.
• You also need an ad unit with high CTR, compared to the other units on the same page, while having a lower CPC. The bigger the differences are, the more you could increase your revenue.
If you can fulfil the two above conditions, then hurry up and remove those ads that keep you from making real money.
Want more money?
OK! Now that you have reduced the advertising pressure on your visitors, you can choose to sit down and watch increased loyalty from your readers, more links... (long term results) or choose to get even more money now (short term) by adding ads to the space you have saved.
As you know, link units and referral products are perfect for that since they do not compete with ad units (so you can add them with no risk to the above strategy).
Of course you can use other advertising programs instead of adsense but we won't discuss that as this is a "make money with adsense" website!!
adwords / adsense pricing explained
adwords / adsense pricing explained?
Understanding how Google determines the value of a click through AdWords / AdSense is a key issue because the pricing model is complex while being crucial for your business ROI. We'll first expose the general process and then get look at realistic case study.
adsense / adwords pricing process
Identifying keywords
The first thing the AdSense bot does is to set a list of keywords that seem relevant to your page's content (contextual targetting). This is done through a complex algorithm nobody really knows except Google !
listing Competing Advertisers
For each keyword, a list of competing advertisers is established. Doing so for all the keywords results in an extended list of advertisers competing to show there ads on your page.
Pricing every ad
Then based on the maximum amount of money (max bid) every advertiser is ready to pay, an ordered list is established from the highest bid to the lowest one. Then the Vickrey pricing model is applied as shown in the following example :
a pricing case study
In our page, let's say that the AdSense bot has detected the 4 following keywords as relevant :
- Advertising
- Cost per Click
- AdSense
- Pay out
Then for each keyword, AdSense lists interested advertisers as follow :
KEYWORD | ADVERTISER | MAX BID ($) |
Advertising | Pordgast inc | 2,25 |
John immo | 0,25 | |
Cost per click | Pay-it-less.com | 6,50 |
Ultimate aBooks inc | 1,02 | |
more4less.com | 2,52 | |
Ariel Blown | 0,75 | |
AdSense | Google inc | 4,00 |
James LeGrand | 2,00 | |
adsense4money.com | 1,50 | |
millionsinminutes.com | 0,50 | |
Pay Out | Google inc | 2,00 |
neevie ltd | 1,85 |
The next step is to list those advertisers from the highest bidder to the lowest one. This gives the following list :
ADVERTISER | MAX BID ($) |
Pay-it-less.com | 6,50 |
Google inc | 4,00 |
more4less.com | 2,52 |
Pordgast inc | 2,25 |
James LeGrand | 2,00 |
Google inc | 2,00 |
neevie ltd | 1,85 |
adsense4money.com | 1,50 |
Ultimate aBooks inc | 1,02 |
Ariel Blown | 0,75 |
millionsinminutes.com | 0,50 |
John immo | 0,25 |
Unfortunately for some advertisers, all ads won't be shown as ad space on the page is limited to a single large rectangle ad unit which can hold no more than 4 ads. This means only the first four will be displayed.
But how much will every advertiser be charged for a click ? The answer is : 1 cent more than the advertiser following him. The next chart gives the CPC for every advertiser :
POSITION | ADVERTISER | MAX BID ($) | CPC |
1 | Pay-it-less.com | 6,50 | 4,01 |
2 | Google inc | 4,00 | 2,53 |
3 | more4less.com | 2,52 | 2,26 |
4 | Pordgast inc | 2,25 | 2,01 |
Invisible | James LeGrand | 2,00 |
As you can see, the most agressive advertiser "Pay-it-less.com" won't pay $ 6.50 but just 1 cent more than "Google inc" max bid to deserve his first position ! The process goes on until we reach the last advertiser (James LeGrand) who is only useful to determine what the fourth one (Pordgast inc) will pay.
AdSense Pay Out
Now that we know how much every advertiser will be charged for a click, how much of the money will an AdSense publisher get ? This is called "pay out".
Pay out ratio can never be close to 100% because Google has costs to run its AdWords / AdSense programs and needs to make some profit! Today, nobody really knows for certain what the ratio is for AdSense, however we assume it is between 50 % and 60 % !
So if someone clicks on the second ad, you will earn something close to $ 1.30
Lately, Google introduced CTR as a new criterion to define an advertiser's position in the list. Now the AdWords / AdSense algorithm uses CTR * Max Bid to order publishers using the same general logic as shown in this example.
DISPLAY YOUR FIRST ADSENSE AD
DISPLAY YOUR FIRST ADSENSE AD
Now that you have got your Google AdSense account and that you have learned to create and customize ads, let's see how you can start showing them on your website / blog.
he adsense code is a javascript code you copy and paste into your pages. Javascript is easier to implement than PHP code or any server side code because any page, be it dynamic or static (in plain HTML), can execute it on the client's browser.
Once you have logged into your account and created your ads, the last step of the creation process automatically generates the javascript code for you. When you click the frame displaying the code, it is automatically selected and you can copy it.
Insertion the code
Now that you have the code, the next step is to open you webeditor or log into your blog / CMS... administration interface to insert the javascript code in the page's code. Please be very carefull not to paste it in your editor because it will be interpreted as plain text and won't execute on browsers.
This means you need to access the HTML code of your page. To do so using a popular webeditor like Dreamweaver, you just open the page you want and click the "Code" button to see the HTML code. Scroll to the desired line and paste your code there. To make sur your implementation is good, the code entred will be invisble when you get back to the WYSIWYG editor.
How do I create and customize my ads ?
How do I create and customize my ads ?
To start creating an AdSense ad unit, you need to be logged into your AdSense account. If you do not already have an AdSense account, you can apply from this page.
Once you are logged in, click on the "AdSense setup" tab and choose a product as shown below:
You will probably want to start by AdSense for content. On the next screen you will be asked to choose between ad units and link units. We will use the default options. (for more details on how to choose suitable AdSense products, please reffer to our advertising strategy guide).
On the next screen you will be able to customize your ads, by choosing the ad format and the colors as shown below:
When you are done, click the "continue" button and you will be able to get your Javascript code. This code has to be insered (copy and paste) in every page's HTML you want AdSense ads to be displayed on.
The adSense basic formula
Making little money from AdSense is easy : Set up the ads and leave them. Making REAL money is much harder. This article helps you understand the Adsense revenue generation mecanism (Business Model) so you can take advantage of every parameter in it successfully.
AdSense revenue is based on a very simple formula you aught to know by heart :
Revenue = Traffic x click Through Rate x Average Revenue per click
This is also called The AdSense Business Model.
Revenue
This is the result of the formula, the amount of money that goes into you pocket.
Traffic
In this context, traffic is the number of times a google ad is displayed on your website for the considered period of time. If your pages are seen 10.000 times during a month, your traffic is then 10.000 provided you place adsense ads on all your pages. To get 10.000 page impressions a month you can, for example, have 5.000 visitors viewing an average 2 pages per visitor or 8.000 visitors viewing 1,25 pages per visitor...
Please note that google can also show "public service" ads that are not taken into account which will reduce you traffic.
click through rate (CTR)
CTR is how many clicks you get out of 1 (one) page impression. It is generally close to 1% or 2%. A CTR of 3% means that a traffic of 10.000 resulted in 300 clicks.
CTR indicates how well the ads are doing, of course the higher the better but do not dream of a 30% CTR!
Average Revenue per click
As the phrase indicates, this is the amount of money Google pays you (in average) for every click. It can be 5 cents, 20 cents or many dollars.
The process that determines the revenue per click is complexe and will be discussed in other articles.
AdSense application guidelines
Access to the adsense program is subject to acceptance by the adsense team. Do not worry however, they are not the hardest to convince! Just follow these simple guidelines and you will soon be a membre of the adsense publishers community.
- If you have more than one website or blog, apply using the "best" one. Once you get accepted for one website you can use adsense on all your other sites and blogs!
- Do not apply with unfinished websites (containing pages "in construction", "coming soon"...), although you might be accepted in the program it is useless taking risks as an unfinished website will never get you any money so wait for it to be finished.
- Adsense is based on content (text), so keep in mind that a minimum text is required in all your pages (avoid excessive flash and images).
- For a website to be accepted it is commonly accepted that a minimum of 20 pages is often enough. For a blog, we think that a 2 months old blog has serious chances provided you post frequently.
- Certain contents are prohibited. If you are running a website with pornographic content, do not try to apply for an adsense account. Here is a complete list of what Google does not accept :
- Excessive profanity
- Violence, racial intolerance, or advocate against any individual, group, or organsation
- Hacking/cracking content
- Illicit drugs and drug paraphernalia
- Pornography, adult, or mature content
- Gambling or casino-related content
- Excessive advertising
- Any other content that promotes illegal activity or infringes on the legal rights of others
- Pop-ups, pop-unders or exit windows that interfere with site navigation
- Excessive, repetitive, or irrelevant keywords in the content or code of web pages
- Deceptive or manipulative content or construction to improve your site's search engine ranking, e.g., your site's PageRank
- Incentives (monetary or point-based) to users or third-party beneficiaries for online activity including, but not limited to, clicking on ads or links, performing searches, surfing websites, reading emails, or completing surveys
- Sales or promotion of certain weapons, such as firearms, ammunition, balisongs, butterfly knives, and brass knuckles
- Sales or promotion of beer or hard alcohol, tobacco or tobacco-related products, prescription drugs, products that are replicas or imitations of designer goods
- The program is only accessible to men and women older than 18 years. So if you are younger, you can either wait for some months and keep building your site's content and popularity or use someone else's identity keeping in mind that you could run into truble if your business does particularly well.
- Is your website usable ? Does it have a functionning menu, well layed out pages, interesting content... you wouldn't expect advertisers to put their ads on websites you wouldn't trust yourself!
AdSense application
Applying for an AdSense publisher account isn't hard. Just go to http://www.google.com/adsense/
You will see the following page and you will need to click on the "Sign up now " button as shown bellow.
Next, fill in the form you will be shown and click the "Submit information" button at the bottom of the page. Keep in mind that some of the information you will provide here won't be editable so be carreful not to make the slightest mistake (read and read your application form again before submitting).
Here are two things you should pay attention to when applying for your adsense publisher account:
- Contact information is crucial because all your payments will be blocked untill you enter a secret code you will be mailled to the address you provide. Wrong address means NO payment ! In this section, payee name (generally your name) and country won't be editable.
- Product selection : check both options (I don't know why they give this choice)
The next page confirms the information you entered and asks if you already have a Google account. If you use another Google service like Blogger, Adwords... then check the first option. If not, check the second one and go on by creating a new Google account.
Google will then confirm that your application has been successful.
Wait for 1 or 2 days and you will receive the follow up message in your mailbox. If you are accepted, you will be able to log in to your AdSense account and start showing ads on your website / blog.
If Your Site Is Rejected by Google...
If Your Site Is Rejected by Google...
If you receive that email from Google stating that your site has not been accepted, the first thing you should remember is that as an AdSense member, you become a partner and are representing Google, Inc.
They have to make sure the websites that display these ads are up to par or they could run the risk of losing advertisers. Imagine if you were paying Google to display your ad and you found it showing up on a poorly developed, junky website.
Of course, if your site is rejected, it doesn't mean it is poorly developed. There may be other reasons:
How to Join AdSense?
How to Join AdSense
In late 2008, Google tightened up their acceptance policies. According to an email I received from someone who was trying to join the program, you now must meet the following criteria before you are accepted...
- Your website must be your own top-level domain (www.domain.com and not domain.com/mysite). That means you can't just sign up with a free blogger or free web hosting account and get approved for AdSense.
- Your domain name must have been registered and active for at least 6 months before you apply
- The registration information that you provide during the AdSense registration must match your domain name registration information
- Your website must contain a substantial amount of original content
Once you meet the above criteria, go to http://adsense.google.com to apply.
When you are accepted, simply copy and paste the provided HTML code into any page that you'd like to show the ads. If you've done a good job of defining the content on your web pages, the ads that show should be relevant to the content of your page...increasing the chances of click-thrus by your visitors.
You can either display the ads vertically along side the page like Google does or in a banner-like formation horizontally across your pages. The placement is up to you. You can even customize the colors to match your site's theme.
Use Site Build It! - A Web Host Made for AdSense
Use Site Build It! - A Web Host Made for AdSense
This is a revolutionary web host like no other. I use it for my site, flat-stomach-exercises.com, and after only 11 months the site was earning over $700 per month for AdSense alone.
Two years after launch, the total monthly earnings shot up to $2,000 to $2,500.
Today, the site continues to earn money from AdSense yet I have no products to sell. I'm simply offering information on a topic I know a lot about and SBI showed me how to rank high in the search engines for various keyword phrases. Over 90% of traffic comes from the free search engines.
The reason SBI is different from the other do-it-yourself hosts is that first it provides all the web page building and marketing help all in one place. Your domain registration, web hosting and marketing help come with the price.
The Do It Yourself Method
Creating Your Website for AdSense
Why I Believe AdSense Works So Well
"How Much Can I Earn With AdSense?"
"How Much Can I Earn With AdSense?"
Google does not disclose exactly how much you'll earn per ad that is clicked.
The commission you receive per click depends on how much advertisers are paying Google for the particular ad. You will earn a share of that amount. I've heard of earnings anywhere from 2 cents to $15 per click.
So it is logical to believe that keyword phrases like debt free, employment, make money, mp3, sex, etc. will earn you more per click since these are highly competitive keywords that are searched for quite a bit on the web.
Advertisers generally pay more for popular terms because they are searched for more.
Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you've generated that day, week, month, year, etc.
For example, if you see that you've made $12.60 today from 9 clicks then you can calculate that your average click-thru commission was $1.40 per click. That's as detailed as their stats will get. Also remember, that's only an average. You won't know how much each specific ad brought in.
The amount you'll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience's interests, the placement of the ads on your pages, and of course the amount you receive per click.
Ideally, you should create a site on a topic you know a lot about. That way you'll have a much easier time creating a generous amount of content on that subject.
My Personal AdSense Story
My Personal AdSense Story
I have been receiving monthly checks from Google since 2003, and I've read numerous success stories of websites earning 5 digit incomes per month with AdSense.
Now, I will admit, a 5-digit commission in a single month is probably not the norm for most participants.
I promote AdSense on three of my websites and my checks have been as high as $4,800.
The more information you have, the greater chance you have of attracting free search engine traffic. That's why it's so very important you choose a topic you have an interest in so you can keep building and building.
My checks weren't always that large. I think my first month's earnings in 2003 totaled less than $20. However, I kept getting more and more search engine traffic by adding more content and the checks slowly began to increase. I had no idea it would grow to anything like this.